The location we selected for the Commercial and Corporate shoot was a strikingly beautiful and dramatically designed home in Wilmslow, Cheshire, UK. The home of a renowned artist, it has been used as the setting for great brands and will feature in a forthcoming series of Cold Feet, the UK TV drama. It also appeared in the March edition of Grand Designs magazine. The house is also right around the corner from Lindow Common, where the body of a mid-first century AD man was found, preserved in a bog. The Lindow Man can be found on permanent display at the British Museum.
In order to accommodate both shoots in one location, we needed flexibility of space, with one room that could be dressed to replicate a fashion student’s bedroom and one that could be used as a gallery space. We were fortunate that the house actually had its own gallery space so we could remove the contents and use gel lighting to create the desired vibrant shades on the wall.
Commercial Print – we wanted to capture the wonder of seeing colour for the first time, to highlight the breathtaking print quality available through Ricoh’s digital print technology.
So we created an image of someone entranced by amazing colours.
Corporate Print –
the idea was to focus on a fashion designer of the future, working in their bedroom, to illustrate how Ricoh’s intelligent digital print technology can help universities attract new talent, and enable other corporations to communicate effectively.
Can you explain the concept behind “Open New Worlds”
What will the campaign look like?
The campaign is based on the theme of “Open New Worlds”. It’s about how Ricoh’s technologies and innovations are – quite literally – opening up new worlds of opportunity for our clients.
We’re taking a different approach with the campaign creative, with new photography which illustrates new ways of doing things or new innovations. At first sight the images aren’t obviously related to print – but that’s the point. We live in an omnichannel world where everything is connected, there are no longer silos of communication or innovation.
For instance, the first image shows a street artist creating a new art form using new technology – a pixel stick.
Or in the Fake Dolls rock band image we’re illustrating how Ricoh’s digital print technology makes the personalisation and tailoring of print and direct mail to each individual (e.g. band member) so easy.
Can you give some examples of how Ricoh is helping to grow Print Service Providers’ business ?
Integrated workflows – Ricoh’s new solutions can now connect easily and effectively with almost any system or platform, both hardware and software, as well as offering easy and effective digital migration, whilst supporting efficiency and productivity through automation if required.
Production inkjet – since its recent launch the Ricoh ProTM VC60000 high speed inkjet platform has established itself as the leader in print quality and versatility. We already have announced five installations– in Europe alone, and some of these clients are completely new for Ricoh. Our success in production inkjet is directly related to our expertise as a leading developer of inkjet heads and our unique drop on demand jetting technology.
Value-added creative print effects – many of our clients are getting very excited about the new capabilities of the ProTM C7100x with its white and clear toner options, and how it has been engineered to run metallic and other unusual substrates. Some of the applications our clients are creating are – quite honestly – amazing. It’s no wonder that this product has been a huge success for them.
How would you sum up Ricoh Production Print’s business in Europe
Ricoh stands alongside the world’s best when it comes to digital printing which means that we offer high value print supporting a wide variety of media, right across a wide spectrum of applications.
Which means that, along with our widely respected business development programmes and thought leadership, with Ricoh as your partner, you can discover new ways to seamlessly manage workflows, maximise productivity, increase profitability, and access whole new markets. Let’s just call it Open New Worlds with Ricoh.